Alpha Delta Pi Sorority Rebranding
Alpha Delta Pi sorority is set to launch an organizational rebrand on June 26, 2019.
Atlanta, Ga. — Alpha Delta Pi Sorority is set to launch an organizational rebrand on June 26, 2019.
Alpha Delta Pi formed a rebrand committee in December of 2017 to research the current Alpha Delta Pi brand’s impression on our membership including the logo, color palette, tagline, and overall visual identity. The organization had a brand refresh in 2015 with the last overall rebrand being in 2001. After hearing that our current brand feels outdated, we moved forward with the rebrand process and selected Rhyme & Reason Design as our vendor.
The goal of this rebrand is to match the modern Alpha Delta Pi woman with our values and acknowledge our history as the first secret society for women. We will have a new logo, tagline, color palette, patterns, and branded materials.
Beginning June 26, 2019 at our 167th Grand Convention, Alpha Delta Pi will retire the old brand and unveil the new brand. We look forward to working with our constituents on implementing this brand immediately following the unveiling.
About Alpha Delta Pi Founded at Wesleyan Female College in Macon, Ga., on May 15, 1851, Alpha Delta Pi was the first secret society established for college women. Its principles of scholarship, leadership, sisterhood and service guide more than 230,000 women in 160 active collegiate chapters and 154 alumnae associations of Alpha Delta Pi.
Published: January 14, 2019